It’s this that has become the defining theme of the new brand, in that ‘Sheffield makes people, and people make Sheffield’.” ![]() Research tells us the true value of any place is the people who form it and that couldn’t be truer in Sheffield. Whilst this remains unique and relevant to the city, it is product centric and does not allow us to talk about the city’s specialisms for culture and vibrancy. “Made in Sheffield” has also long been a tagline thanks to the city’s heritage for cutlery and steelmaking. On developing the new Sheffield brand and campaign Cllr Mazher Iqbal, Cabinet Member for Business and Investment, said: “ The awareness of Sheffield tends to revolve around steel first and foremost, with football second. ![]() Marketing Sheffield has been working with a wide range of partners from across the city, consulting and developing a new brand for the city over the last couple years, which was designed by local agency Jaywing. ![]() The awards benchmark and celebrate place brand design, marketing communications and place brand strategy for towns, cities, regions, and nations around the world.Īmongst the eight finalists for the Place Brand of the Year award, Sheffield will compete with the likes of Bermuda, Adelaide, Costa Rica and Denmark, before the winner is announced at the City Nation Place Global Conference in London on 6 and 7 November, at which there will be an audience of delegates representing nation branding committees, city marketing boards, destination marketing organisations and investment promotion agencies from around the world.Īlong with Place Brand of the Year, Sheffield was also shortlisted in the category for Best Use of Design for the city’s new brand and ‘makes’ campaign concept.
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